A store dedicated to olive oil? Now that's specialization. It's called Extra Virgin, it's located in St. Louis and you can read more about it at the Gourmet News Web site.
Would you lick a magazine ad for a food or beverage to determine what it tastes like? Me neither. Welch's is trying out this gimmick - I don't think it's time has come, but I could be wrong - in ads for their grape juice. Are there many people out there who are unsure what grape juice tastes like?
For anyone who pines for more Weird Eats type news, let me once again point you to The Grinder, who tirelessly work to come up with interesting and entertaining tidbits: